Ecommerce
Since 2015, the trends of e-commerce were growing that we are able to see through the statistics in the 2015 it is 7.5% and it now it is 21.5% and expected to be in next year is likely 23%, and initial days very lesser consumers were using that e-commerce app to buy the product, later on it is slowly increased and some of the product which we can’t buy in the local market, we can get through it in the e-commerce app, and some products especially mobile phones brands were introduced this trend of getting the product only in the online, that too in the specific e-commerce app, they started to launch this kind of system in the market, After that, the method they used is slowly increased, even it slow down the market of offline stores. try fyndhere.
Some consumers used to visit the offline stores for the touch and feel of the product after getting all the ins and outs by handling the product they come and order in online, because of the best price and cash-backs. Initially, consumers have so many doubts about the product which we are buying in through the app about the return policy kiFnd of thing, later most of the company were clearly drafted their return policy and clarifies the customer mind about e-commerce. And finally last year in the mid-off the pandemic most of the things which is bought only through the e-commerce like if they needed any blazer for the meeting but they have shifted to the native place which is tier-3 city in those times it really helps not only blazer but also some of the other needed things which we can get through the e-commerce, and it helpful in those times and it increased the growth of the e-commerce platform.
By seeing all these market scenario most of the retail shops also started their e-commerce app through that customers can buy things, through this the retailer won’t lose their customer at any situation. And the major shift in the purchasing power in the e-commerce this time, one that will impact every generation currently alive, is sure to effect the ecommerce world as a result of COVID-19.
Some of The trends identified here all point to three main objectives:
Reducing the friction in the buying (and selling) journey
Creating rich brand experiences.
Selling anywhere and everywhere at any time.
In other words, the future of ecommerce will be driven by increasing convenience for both the merchants and their shoppers and it also providing rich, compelling shopping experiences, and enabling experiences across channels in a consistent, customer-friendly way. In several countries, according to McKinsey data, as a result of COVID-19. However, the pandemic has also necessitated greater adoption of ecommerce, especially for essential items.
This opens up a big opportunity in expanding sales cross-border to countries in which the growth rate for ecommerce penetration previously lagged. That said, brands will have to do their own research into whether or not an international expansion is right for their online business. Some things to consider:
Is there demand for my product or category in that market?
Will my marketing translate cross-culturally, or will the brand need to invest in unique campaigns?
Do we need to localize our ecommerce site for an international audience?
Which payment options are most popular in the target country?
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